books

recommended books
 

During the course of consulting we are often asked for the names of  books we have quoted an idea from. To make life easy for you our customers we have started listing books here which we have recommended. To purchase a book just click on the link and you will be positioned inside amazon.com on the book you have choosen. Follow their instructions and amazon.com will supply the book by what ever shipping method you choose. Even if you have never purchased anything over the internet before, you will find the instructions easy to follow. Before you are asked for credit card information you will notice you are 'transferred to a secure server' which is a technical way of saying that your credit card information will be encrypted before it is sent over the internet.

   

net.gain
Hagel and Armstrong
ISBN:0875847595Click for more info on this book
Do you want to generate massive wealth from the opportunity presented by the internet. This book is an extremely interesting study of the dynamics of virtual communities. Virtual communities are internet sites that create massive value for the users. Once you have read it, you will read it again, and again.
Click here for more info on this book.
 

Click on any of the books to get more information. When you order a specific book, it will be supplied to you directly from amazon. We are proud to be part of the amazon associates program.

net.worth
Hagel and Singer
ISBN:0875848893Click for more info on this book
This is a sequel to net.gain. Infomediation defined. How to define markets where customers make the rules. The information in this book assist you develop from where net.gain leaves off, although it is an excellent read in it's own right.
Click here for more info on this book.
 

 

Up The Loyalty Ladder
Neil Raphel el, Murray Raphel
ISBN:0887307256Click for more info on this book
The most valuable advertising you will ever have is that done by loyal customers. This is a  book about how to turn potential customers into loyal customers who will help you sell your product.
Click here for more info on this book.
 

Unlimited Success
Napoleon Hill
ISBN:0749913231
How successful you are at anything is totally dependant on how you  think. This book is to help you keep your thoughts open and wide, and achieve big things. It is written in 52 chapters with the idea of reading a chapter a week throughout a year. Each chapter  consists of 3 or 4 pages of inspirational reading.
See your local retailer for more info on this book.

Think And Grow Rich
Napoleon Hill
ISBN:0449911462Click for more info on this book
How to be successful and  make your dreams turn into reality.  A very successful book with  over 7 million copies sold. Originally written in 1937, one of the classics on personal development, well worth the read. Most personal development courses  available today are based on Hill's thinking.
Click here for more info on this book.

Going For It
 Victor Kiam
ISBN:0688060609
This is a book by a very successful American Businessman. He talks about how he made it and basics of selling and negotiating through  to how to start your own business. Going For It is a good general motivational read.
Click  here for more info on this book.
 

Why We Buy
 Paco Underhill
ISBN:0684849135Click for more info on this book
Why We Buy is a witty and surprising report on our evolving shopping culture. Paco Underhill and his detail-oriented band of retail researchers camped out in stores over the course of 20  years, dedicating their lives to the "science of shopping". You'll be amazed at what they discovered.
Click here for more info on this book.
 

Unlimited Success
Napoleon Hill
ISBN:0749913231
How successful you are at anything is totally dependant on how you  think. This book is to help you keep your thoughts open and wide, and achieve big things. It is written in 52 chapters with the idea of reading a chapter a week throughout a year. Each chapter  consists of 3 or 4 pages of inspirational reading.
See your local retailer for more info on this book.
 

Losing My Virginity
Richard Branson
ISBN:0812931017Click for more info on this book
You will be thinking big very soon after you begin reading Branson's autobiography. You will be bombarded with simple practical ideas which have made Richard Branson several fortunes and driven him the heights of success -literally! As well as learning a lot about  the early days of the British music industry, and how the Virgin Record Company started. It also has lots  of ideas from a very successful guy on how to float any business. Branson's latest project is a Hotel in space which he hopes to have up and running within 5 years. Branson's autobiography is  guaranteed to get you thinking BIG, and contains lots of interesting ideas.
 Click here for more info on this book.
 

Marketing In New Zealand
Alyse Boaz
ISBN:058287808
This book was written to be used as a textbook  in NZ on marketing. It is about 170 pages long and covers a lot of basic, helpful information on marketing your product. It has a lot of examples drawn from the NZ marketplace and contains many  relevant statistics. A very useful book to anyone selling in the New Zealand market.
See your local retailer for more info on this book.
 

The Seven Habits of Highly Effective People
Stephen Covey
ISBN:0671708635Click for more info on this book
This book is a best-seller, probably one of the best of Covey's books. About 300 pages long, this book systematically works through giving you a strategy on how to achieve your goals. This extremely useful and inspirational book will be an aid to you in any business venture.
 Click here for more info on this book.
 

The Great Marketing Turnaround
Stan Rapp and Tom Collins
ISBN:0133655601
This is a really good book on direct marketing. Not only is it full of great ideas on how to get the  business you want, but it has lots of examples of how this works in practise.
Click here for more  info on this book.
 

Marketing Warfare
Al Ries and Jack Trout
ISBN:0070527261Click for more info on this book
This is a really easy read, a couple of hundred pages on basic marketing. Marketing Warfare is based on a book about how to win wars by German military strategist Karl vonClausewitz. Marketing Warfare parallels a lot of vonClausewitz's ideas on strategy and tactics and applies them to the marketplace.
Click here for more info on this book.
 

How To Get New Business In 90 Days And Keep It Forever
Wendy Evans
ISBN:1864291060
This is a  really practical book by a woman out of an advertising agency on how to keep track of the people you want to get work from, how to communicate with them and how to get the work you want. Evans  gives you lots of forms and practical ways of doing things. If you actually read this and do what she says, you are almost guaranteed of getting the work you want.
See your local retailer for  more info on this book.
 

Clicking
 Faith Popcorn
ISBN:0887308570Click for more info on this book
Faith Popcorn  predicts the future. About 10 years ago she wrote a book called The Popcorn Report predicting a lot of trends in society. A lot of things she predicted came true proving her  credibility. Her latest book, Clicking, identifies a lot of trends that are happening in society and when you are thinking about how your ideas will work, it is  interesting comparing them to the trends that she talks about. The book really gets you to stand back from society and look at what's going on over the long term. This is really useful if you  want to get long term success out of any idea. The objective of the book is to help you set off on trends that are happening in society and ride with them.
Click here for more info on this book.
 

Acres of Diamonds
R Conwell

ISBN:0933062230

You will go massive value from the ideas in this book. It is only about 60 pages long but massively stimulating to thought. Simple business pragmatism.

I have now read this book about 10 times and still draw more from it.

 So much business wisdom in so little space. There are a number of short stories in this book, which will give anyone reading them excellent business advice. A lot these ideas are now being rediscovered by modern management.This book is also the seminal book for many of our modern "How to" succeed in business books.

The E Myth Revisited
Michael Gerber
ISBN:0887307280Click for more info on this book
This has got to be one of the best books on business ever written. Originally written as The E Myth and then rewritten as The E Myth Revisited. Gerber is a saxophone  player who got involved in looking at how businesses work at the age of 40, and became a major international consultant. He has a lot of really got ideas about how to turn what you are doing  into a sound business and make it work. This is an absolute must if you are serious about any business proposal.
 Click here for more info on this book.
 

Time To Manage Time
Reg Garters
ISBN:047300965X
This is a book written by a New Zealander, it is  really easy to read. The book is about how to organise yourself and use your time efficiently. It also goes into using other peoples time efficiently and making sure they don't waste yours. It  has lots of sample forms you can use for organising yourself and a lot of neat ideas. You will save a lot more than the amount of time it takes to read it, if you use his ideas.
See your local  retailer for more info on this book.
 

What They Don't Teach You At Harvard Business School
Mark.H.McCormack
ISBN:0553345834Click for more info on this book
This book is a really good introduction to basic business, it covers a lot of the things you want to get right to be successful. It is full of really pragmatic ideas of everything  from setting your objectives, to organising yourself to, selling and tying up contracts. There is also a section in it on interacting with other people which is very good.
Click here for more info on this book.
 

How To Write A Business Plan
Donald Vogelaar

ISBN:186350009X
If you are going to run a successful business of any kind, you need to have a plan that you're working to. This book tells you  how to write a basic plan. It is not too complicated, about 140 pages, and it gives examples of the plans as it shows you how to develop them. Your plan becomes an essential thing for  communication between the people involved in your business and other people who you need to get support from.
 Click here for more info on this book.
 

Visions
Ty Boyd
ISBN:0937539163
This is a good book to stop your thinking being too small. If you want to be really successful you've got to think big. This book helps you do  that. The author of this book is a trainer, this comes across in the way that it is written. Its easy to understand and it gets you thinking.
Click here for more info on this book.
 

NLP For Managers; How to achieve excellence at work
Dr Harry Alder
ISBN:0749916435
NLP stands for neuro linguistic programming. This is really a book about psychology which  helps you dealing with other people. There is all sorts of really useful stuff in here for helping you when you're selling yourself to other people. The ideas are also really good for helping you  interact with other people and organise things.
Click here for more info on this book.
 

   
   
 

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